Reliance Communications, the Global Telecom Sponsor of the ICC World Cup 2015, has partnered with Twitter to provide RCOM customers with the most comprehensive platform to follow the excitement and global commentary as the world's best 14 cricketing nations compete for the tag of the champion team.

By allowing its users new ways to connect and engage on Twitter and follow the six-week tournament, Reliance Communications will look to drive Internet adoption and usage during this iconic event, and help drive greater recharges and create stickiness around data usage.

''We are delighted to partner with Twitter to offer this unique service to all cricket fans for a unique World Cup experience,'' Gurdeep Singh, chief executive officer, Consumer Business, Reliance Communications, said. ''Cricket is best enjoyed with friends and the fun doubles when you can share exchange with all friends instantly. It is with this thought that Reliance has made Twitter free and inclusive, so that our customers can get the most of this World Cup,'' he added.

Arvinder Gujral, director of Business Development, India and SE Asia, Twitter, said, ''As a platform for live, public conversations, Twitter has changed the way people connect with sporting & global events including cricket tournaments. All the exciting action on and off the pitch as well as the roar of the Indian cricket fans from Jamagar to Itanagar, and Srinagar to Coimbatore, will be heard on Twitter. Through this partnership, Reliance Communications will enable millions of subscribers across the country to join this cricket party for free and in real-time via Twitter.''

Shares of the company gained Rs 3.1, or 4.3%, to settle at Rs 75.15. The total volume of shares traded was 1,720,053 at the BSE (Monday).