With a mission to have 1000 screens by 2018, PVR Cinemas, the largest cinema exhibition company in India, further strengthened its presence in the country with the launch of its new property in Jalandhar, Punjab. With the opening of the 5- screen multiplex in this region, PVR stands as the undisputed leader in Punjab. Across a total of eight properties, PVR now has 47 screens in the cities of Ludhiana (17), Jalandhar (9), Mohali (9) and Chandigarh (Union territory) (12).
Gautam Dutta, CEO, PVR added, "Our ability to reinvent, to innovate and to challenge ourselves is a testimony to the exponential expansion across India. Growth is paramount to any business and as we expand further, we are delighted to launch our second property in the city. PVR Cinemas is very appreciative of our loyal patrons in Jalandhar who have been the reason for us to continue to expand here and to bring to our customers the best by redefining cinema viewing. We look forward to an equally overwhelming response from the people for this property."
With this launch, PVR’s total screen count rises to 462 across 44 cities at 104 properties in India.
At the launch, Sanjeev Kumar Bijli, Joint Managing Director, PVR said, “As we aim to excel in our domain by providing movie connoisseurs with a premier experience, we feel overwhelmed launching our second property in Jalandhar. We would like to thank the mall developers, Curo India. For giving us the perfect location to cater to a wide spectrum of audience, PVR takes pride in being undisputed leader in the state of Punjab as we continue to bring to the people the best global practices in the multiplex business.”
The newly launched cinema in Jalandhar has a distinct design and is equipped with exceptional 4K digital projections, 7.1 channel sound and is 3D enabled with large screens, comfortable seating and a wide range of F&B.