PVR, the largest multiplex operator in India, has recently launched the next level of consumer engagement. PVR takes pride being the first mover in the digital space, with the introduction of two path breaking technologies - ICE or the Interactive Consumer Experience and the PVR Movie Calendar.

These two powerful interactive platforms have the ability to not only connect with the customers, but also take their feedback on real time basis and provide hassle free - on the move information.

With the introduction of the PVR Movie Calendar, which can be synced to smart phones and desired gadgets, updates the device calendar with upcoming movies' release date.  It is the most convenient and user- friendly system which is compatible with IOS, Android, Mac and Windows.

Another digital platform of PVR-The ICE or the Interactive Consumer Experience connects the consumers with PVR Cinemas.  It is an on-the-move feedback mechanism, which gives consumers the opportunity to give instant feedbacks.

Gautam Dutta, CEO, PVR Cinemas said, ''Internet is the most powerful tool in today's world. The way it has empowered the youth to express their opinion is commendable. Our vision is to reach out to patrons through online medium and bond with them. It is very important for us to understand consumer perspective and provide them with services which can collaborate with their requirements. We are always keen to know how our patrons feel and expect from PVR Cinemas. All our digital innovations enable us to evangelize a wholesome cinema experience for all our loyal customers.''

Shares of the company declined Rs 11.3, or 1.37%, to settle at Rs 813.30. The total volume of shares traded was 6,111 at the BSE (Tuesday).