Polaris Enterprise Solution (PESL), a 100% subsidiary of Intellect Design Arena, today announced the launch of its next generation OmniWeb experience for its flagship product iRetail. iRetail, a next-generation end to-end retail application aligns store technologies to address the changing needs of the customer by making the modern retail experience 'more efficient'.

Launched at the Southeast Asia Retail Innovation & Technology Summit in Jakarta, iRetail is a comprehensive feature rich, scalable and robust application, enabling fully integrated multi-channel retail. The solution also helps businesses to go global by supporting multi country and multi-currency functions for mid and large format retailers.

The OmniWeb functionality of the solution provides a complete omni-channel experience to customers my maintaining single view of customer and inventory across brick and mortar, mobile and web.

Ed Khatuka, CEO and Head for the Retail Products Business, Polaris Enterprise Solutions said, "Driven by technological advances, consumers today are provided with unprecedented choice and convenience in a borderless and limitless retail marketplace. By adopting the right technology, Retailers can create a competitive advantage by creating customer loyalty across channel. iRetail, has been built ground up on industry best practices to address the modern retailers’ needs of scalability, performance and seamless integration to address business decisions related to growth and ever changing customer service."