NHC Foods announced that the company has tied up with GREENCART.IN an online grocery shopping portral based in Mumbai.

Greencart whose target consumer base is mainly from the urban middle class population in metros will give NHC Foods branded spices-SAAZ an opportunity to cater to bigger & niche consumers with a bigger consumption capacity.

This will further enhance SAAZ's revenue in terms of value. With this new launch NHC Foods SAAZ's aims to generate business worth Rs 100 million from its e-commerce business with Greencart over the next two years.

Shares of the company gained Rs 0.55, or 1.33%, to trade at Rs 41.90. The total volume of shares traded was 16,325 at the BSE (9.39 a.m., Wednesday).