NDTV Convergence the digital arm of New Delhi Television (NDTV) group which owns and operates the flagship portal www.ndtv.com and all other digital properties of the Group, has signed one of the largest deals in new media space with Taboola to power content recommendations across their entire network of desktop and mobile sites. The deal is estimated to be worth Rs 900 million-1 billion for NDTV over the course of the agreement based on traffic projections across Web and Mobile.
NDTV Convergence has entered into three-year partnership with Taboola, the leading content discovery platform, to power content recommendations to its large audience of over 60 million unique visitors.
Taboola will serve as the exclusive, multi-platform content discovery partner across all its properties. In addition to providing advertisers with an option to now target the premium NDTV audience through native content marketing, Taboola will also work with NDTV to increase user engagement.
Shares of the company gained Rs 4.95, or 5.71%, to trade at Rs 91.70. The total volume of shares traded was 36,174 at the BSE (11.55 a.m., Wednesday).