Maruti Suzuki India (MSIL), leader in the Indian automobile industry, today launched NEXA, its new premium sales channel. "NEXA marks the first initiative by an automobile company to go beyond selling cars and create a new format of retail experience for the customer. Nearly 100 NEXA showrooms will come up across India over the next 6-8 months," the company said.

"Maruti Suzuki has consistently led the industry in terms of reach, depth and quality of sales and service network," the company said. "The high level of customer satisfaction at the network has contributed to the company achieving a market share in the range of 45%."

Maruti Suzuki India, managing director & CEO, Kenichi Ayukawa said, ''NEXA provides a new experience of hospitality from Maruti Suzuki. Indian market and Indian society are rapidly changing and new segments of customers are emerging. We have to take new initiatives to meet diversifying expectations from our customers.''

He added, ''The mission of NEXA is to offer innovative value and direction so that we can adequately respond to the new segments of Indian customers and offer them the experience which they value. While we will of course continue to enhance customer satisfaction in our current network, with NEXA, I am confident Maruti Suzuki will be able to cater to a broader range of customers who value pampering, innovation and a personal touch in their car owning experience.''

Shares of the company gained Rs 47.7, or 1.14%, to trade at Rs 4,236.85. The total volume of shares traded was 20,295 at the BSE (1.11 p.m., Thursday).