Maruti Suzuki India, the largest passenger cars maker in India,  announces a new brand campaign titled 'Aaj ke zamaney ki leap' for its popular hatchback Celerio. The company aims to reinforce the Celerio brand promise of 'life takes a leap' as it bolsters into next phase of growth.

The campaign 'aj ke zamaney ki leap' exemplifies progressiveness by showing openness in everyday contexts relevant to young Indians. It intends to reach out to customers by showcasing Maruti Suzuki Celerio as a contemporary car for the new age, progressive Indian.

R S Kalsi, executive director, marketing and sales, Maruti Suzuki India said, ''Celerio has been a game changer for Maruti Suzuki. With its unmatched style, best-in-class cabin space, exciting gizmos, best- in-class mileage coupled with the revolutionary Auto Gear Shift, Celerio lives up to its brand promise of 'Life takes a leap' in the life of the consumer.

From the first to launch the AGS (Automatic Gear Shift) and super-compact diesel engine technology in passenger cars, it has been creating a delight for the progressive Indian.  With this we propose to strengthen brand Celerio's connect with younger audiences.''

The campaign launched on November 12th will go on for four weeks. Creative agency Dentsu has come up with three different TVCs that use every day scenarios to establish the progressive mindset of the Celerio owner.

Shares of the company declined Rs 60.35, or 1.3%, to trade at Rs 4,569.70. The total volume of shares traded was 17,248 at the BSE (12.48 p.m., Wednesday).