Manpasand Beverages, a fruit drink manufacturing company, has entered into tie up with ice cream & food retailing major player Havmor Ice Cream.
Manpasand's flagship mango-based brand 'Mango Sip' and 'Fruits Up' brand will be made available at almost 210 food outlets of Havmor, spread across the Gujarat, Mumbai and Punjab to start with. Apart from one of the MNC cola brand, Manpasand's two beverage brands will be the only other beverage brands to be sold at all Havmor outlets.
The tie-up is a comprehensive strategy of Manpasand to expand its reach in the urban areas. With this foray, company's flagship brand 'Mango Sip', which is extensively spread out in rural and semi-rural regions, will now be made available in urban areas through Havmor's food outlets. This tie up will also give a boost to the Manpasand's recently launched 'Fruits Up' brand, which consists of a range of carbonated fruit drinks and premium fruit drinks in different flavours, that is primarily targeted at urban markets.
Speaking about this tie up, Dhirendra Singh, chairman & MD of Manpasand Beverages said, ''With our 'Fruits Up' brand we plan to take head-on the global cola majors in urban markets. We will consider further expanding our tie up with Havmor by making our fruit juice brands available at their food outlets in Rajasthan and Madhya Pradesh and rest of Maharashtra in future.''