The Mahindra Group, today made its debut into the dynamic and rapidly growing world of Indian e-commerce with the launch of M2ALL.com. This e-marketplace, offers an exciting range of Mahindra products and services and has just begun taking bookings for the new Mahindra TUV M2ALL.

Customers of M2ALL can browse over 400 Mahindra products and services and currently order over 40 of them, including vehicles, real estate, gensets, and two-wheelers among others. The portal works on the ''click-and brick'' model with the products being ordered online, and Mahindra’s partners - its dealers, distributors, and logistics teams helping in delivery.

M2ALL also offers Mahindra Group companies and external sellers, best-in-class eCommerce technology, including online catalogue management services, seamless integration with payment gateways, back-end integration with business ERP systems, and support services such as digital marketing, data analytics, logistics and call center services.

VS Parthasarathy, Group CFO, Group CIO, President - Group Finance and M&A, said, ''This new digital platform will offer our customers an enhanced buying experience that combines the speed and convenience of e-commerce tranactions with the trust and reliability associated with the Mahindra Group.''

Shares of Mahindra gained Rs 6.5, or 0.56%, to settle at Rs 1,172.15. The total volume of shares traded was 28,143 at the BSE (Monday).