Mahindra & Mahindra (M&M), a passenger, commercial and utility vehicles maker, today launched new small commercial vehicle, Jeeto from its Zaheerabad plant in the state of Telangana.

Commenting on the product, the company said, "Jeeto is the first ever product in its category with a modular range of 8 mini-trucks to cater to the varied needs of the sub 1 tonne load segment customers. Priced competitively, Jeeto starts at Rs 2.32 lac and will be available in S, L & X series, catering to mini-truck, micro-truck and 3 wheelers customers."

Shares of the company gained Rs 11.95, or 0.91%, to trade at Rs 1,320.60. The total volume of shares traded was 27,490 at the BSE (2.24 p.m., Tuesday).