Mahindra & Mahindra's Agri Business has launched NuPro Tur Dal, its new branded pulse for the health conscious Indian consumer.

The company said, "The brand NuPro is derived from a combination of the words: Nutrition and Progression. NuPro reflects Mahindra's commitment to deliver high quality pulses that are tasty and easy to cook."

"Further, to deliver on the NuPro brand promise of Purity, Mahindra has put in place stringent quality processes, systems and checks from the farm gate to the end consumer," it added.

Shares of the company declined Rs 8.15, or 0.63%, to trade at Rs 1,281.00. The total volume of shares traded was 26,658 at the BSE (3.33 p.m., Monday).