Lycos Internet has inked an agreement with Apollo International, of the Apollo Group, to launch a joint venture (JV) to provide end-to-end solutions to global brands in deploying custom e-commerce platforms targeting Indian consumers. This venture will be known as Apollo Lycos Netcommerce.

"Lycos brings its global expertise in digital media, technology and marketing in setting up online presence for large brands globally; while Apollo contributes its expertise in logistics, inventory management and reverses logistics," the company said.

Apollo Lycos Netcommerce will design, develop and fulfill e-commerce, for brands online. It will enable and ensure a full-cycle fulfillment; right from setup, promoting their brands online, digital marketing of their products and services, driving engagement and sign ups, fulfilling orders, ensuring data security and consumer privacy, inventory tracking and management, order delivery and reverse logistics.

"We are aiming at providing an innovative service for big brands to enter India seamlessly," said Suresh Reddy, chairman & CEO of Lycos.

Shares of the company declined Rs 0.6, or 2.42%, to trade at Rs 24.15. The total volume of shares traded was 149,689 at the BSE (10.20 a.m., Wednesday).