Kotak Mahindra Bank, one of the leading private sector lenders, today announced the launch of Grand, a unique savings bank account tailored exclusively for customers 55 years and above. Grand has been designed keeping in mind their need for hassle-free banking, financial independence and personal attention.

Grand offers priority service and first aid card which provides essential customer information and emergency contacts details. It also offers queue privileges at the branch. Further, customers will get a health card from Indian Health Organisation (IHO), offering up to 50% discount on treatments, consultation and procedures. Customers also can avail special lifestyle offers from brands including Lenskart, Zicom, Makemytrip and eBay.

Shanti Ekambaram, president - consumer banking, Kotak Mahindra Bank, said, ''We believe in serving our customers better by understanding their preferences, and delivering products and services that meet needs of all segments. Grand is a distinctive offering for customers 55 years and above whose needs and behavioural patterns are different from other customer segments. It will ensure a comfortable and convenient experience for this segment, ensuring that their every smallest banking need is satisfied.''

Grand customers can opt for customised cash delivery at the time of account opening and choose a preferred date to have cash delivered at their home. This customised cash delivery feature does away with any effort on the part of the customer to reach out to the bank every now and then. Instead, the customer contact centre gets in touch with the customer on the pre-selected date to confirm and execute cash delivery.

Shares of the company gained Rs 2, or 0.16%, to trade at  Rs 1,241.35.  The total volume of shares traded  was  26,522 at the BSE (1.35 p.m., Monday).