Induslnd Bank has partnered with Chelsea Football Club to launch a co-branded credit card, the first of its kind in the Indian market.

With this partnership, Induslnd Bank hopes to provide Indian Chelsea fans a strong sense of connect and affiliation with the globally popular football club.

With this card, the bank has strengthened the Chelsea affinity through two specifically designed card designs while further driving the football fans' connect with the club through strong offers, tie-ups and discounts on merchandise and collectibles on Chelsea's official online megastore.

From time to time, basis eligibility, the customers would also be entitled for hospitability packages, which include tickets for Chelsea home matches.

Sumant Kathpalia, head, consumer banking, IndusInd Bank said, "It is our continuous endeavour to connect with our audience through innovative approaches. Considering the growing fan base of football and Chelsea FC in particular, we are delighted to partner with them for the launch of IndusInd Bank Chelsea FC credit Card."

Shares of the company gained Rs 0.05, or 0.01%, to trade at Rs 868.20 at the BSE (12.23 Thursday).