IndusInd Bank has appointed Lodestar UM, part of IPG Mediabrands, India as its media agency for all the media initiatives of the bank.

The appointment of Lodestar UM is a part of the bank's broad strategy to strengthen its brand visibility and recall across all geographies. 

Mohit Ganju, Head - Marketing & Communications, IndusInd Bank said, "IndusInd Bank is delighted to engage with Lodestar UM as its media agency. The Bank found a perfect match with Lodestar UM, whose passion for deep consumer insight married with a solid understanding of the business, resulted in simple yet innovative solutions across various media platforms. I am sure that they will demonstrate their expertise across all media initiatives in order to create IndusInd Bank as a strong brand.''

Shares of the bank gained Rs 7.65, or 1.26%, to settle at Rs 613.50. The total volume of shares traded was 113,614 at the BSE (Tuesday).