India's entertainment and media sector is expected to grow steadily over the next five years as per CII-PwC's report. The industry is expected to exceed Rs 2,270 billion by 2018 growing at compound annual growth rate (CAGR) of 15% between 2013 and 2018.

In 2013, the overall entertainment and media industry was estimated to be Rs 1120.44 billion and grew by 19% over the previous year. The largest segment, India's television industry, continued its strong growth momentum led by subscription revenues, representing a year-on-year growth of about 15%. Internet access and internet advertising have been the fastest growing segments with annual growth rates of 47 and 26% respectively.

"The key theme of our report this year is monetization strategies in media sector". Clearly, the future lies in digital media as the internet segment is leading the growth in India, said Chandrajit Banerjee, director general, Confederation of Indian Industry.

The revenue from advertising is expected to grow at a CAGR of 13% and will exceed Rs 600 billion in 2018 from Rs 350 billion in 2013. Internet access has overtaken the print segment as the second-largest segment contributing to the overall pie of entertainment and media sector revenues.

Smita Jha, Leader, Entertainment and Media practice, PwC India, said, "Digital success does not just necessarily mean better, improved technology. It means applying a digital mindset to build the right behaviours among industry stakeholders. This includes getting ever closer to the customer��"across the entire organization, and in everything it does."