Hero MotoCorp (HMCL), the leading two-wheeler manufacturer in India, today announced its plans to enter the European markets by the end of 2015. The company made this announcement at 'the biggest event in the world dedicated to two-wheelers' organised by EICMA at Milan in Italy. EICMA is the marketing body of Italy's National Association of Bicycles, Motorcycles and Accessories (ANCMA).
In the first phase of its foray into Europe, Hero Motocorp aims to launch its products in Italy, Spain and France; followed by the UK and Germany in the next phase of expansion. To begin with, the company will launch its first serial-hybrid scooter 'Leap' in these markets and subsequently bring more models including scooters and motorcycles.
Shares of the company declined Rs 30.3, or 1.01%, to trade at Rs 2,980.45. The total volume of shares traded was 16,160 at the BSE (11.42 a.m., Wednesday).