HCL Technologies, one of the leading software exporters, announced partnership with Manchester United, a football club, to offer innovative digital and technological solutions to the club.

The company said, "HCL and Manchester United will work together to explore and unveil a number of digital initiatives to transform the experience of the club's 659 million global followers."

HCL will create a United Xperience Lab which will be housed within the iconic Old Trafford stadium, making it the seventh such lab across the world.

Anant Gupta, president & CEO, HCL Technologies, said, "This partnership is unique and creates value not just for Manchester United and its fans, but also for all forward-looking organizations across the world. With enterprises facing an explosion of digital content and experience interfaces there is a growing need for a partner who can orchestrate these value chains and harness them for business benefits."

Shares of the company gained Rs 5.7, or 0.6%, to trade at Rs 955.15. The total volume of shares traded was 16,843 at the BSE (10.29 a.m., Thursday).