ErosNow has tied up with Ortel Communications for a subscription based movie streaming service called Ortel Broadband Movies. The association entails Ortel Communications to stream movies from ErosNow's vast library that enables the Ortel broadband users to access the content across various platforms like TV, laptop, PC, tablet and mobile.

Ortel Communications is a leading cable television and high speed broadband services provider focused in the Indian states of Odisha, Chhattisgarh, Andhra Pradesh, Madhya Pradesh and West Bengal.

Rishika Lulla Singh, CEO, Eros Digital, said, "We are happy to partner with Ortel Communications for providing an uninterrupted movie viewing experience through their extensive reach across these states in India. We aim to maximize our consumer base across various platforms and the association with Ortel further consolidates our goal."

Bibhu Prasad Rath, president and CEO of Ortel Communications, said, "We are delighted to offer ErosNow broadband movies to our subscribers. It is a unique digital entertainment platform that will help our customers to watch and listen to movies, music and other content in Indian languages. Our superior technology to deliver high speed broadband connection has been possible through implementation of DOCSIS technology. The subscription based service will be available to all Ortel broadband customers with a one month free subscription for ErosNow".  

Shares of the Ortel Communications gained Rs 4.50, or 2.24%, to trade at Rs 205. The total volume of shares traded was 1,370 at the BSE (3.08 p.m., Friday).