Eros International Media, a leading company in the Indian film entertainment industry, announced the launch of movie steaming service, ''Broadband Movies,'' a tie-up between ErosNow, the dedicated online entertainment service of Eros International and Asianet Broadband, the single largest private internet service provider in Kerala, a state in South India.

Rishika Lulla Singh, Eros Digital said, ''We are delighted to partner with Asianet Broadband and bring the best in movies to its large subscriber base in Kerala. Asianet's large scale bandwidth and high speed will allow users to view unlimited entertainment from our wide catalogue.''

Shares of the company gained Rs 9.65, or 2.14%, to trade at Rs 460.80. The total volume of shares traded was 23,744 at the BSE (12.48 p.m., Thursday).