ErosNow, the dedicated online entertainment portal from Eros International Media, a leading company in the Indian film entertainment industry, today announced exclusive content acquisition deal with Pakistan's leading on air and digital content company, HUM TV.

The deal entails the registered users of ErosNow across the world the access to HUM TV's entire library, including the current shows at no extra subscription cost.

The deal also gives ErosNow subscribers n India an exclusive opportunity to view the content 48 hours prior to its telecast on any other platform.

Rishika Lulla Singh, CEO, ErosNow said, ''We are extremely happy to introduce Pakistan's popular soaps to a new digital generation of South Asians globally and add to our roster of content. The partnership with a leading channel like HUM will give our subscribers an opportunity to view the much sought after and varied Pakistani content.''  

Shares of the company declined Rs 9.15, or 1.83%, to trade at Rs 490.20. The total volume of shares traded was 74,961 at the BSE (12.04 p.m., Tuesday).