Eros International has announced the appointment of Ajit Thakur as CEO to spearhead the company's motion pictures production division, Trinity Pictures. Ajit has joined the leadership team at Eros and will lead Trinity Pictures' endeavor to invest in developing intellectual property in-house.

Jyoti Deshpande, Group CEO, Eros International said, ''We are excited about taking a big creative initiative with Trinity and warmly welcome Ajit to join the Eros family to drive this initiative with his wealth of experience and successful track record. While our acquisition and co-production model is all about scale, portfolio and market share, the Trinity label will be all about quality, success rate and building franchises with lasting value which perfectly complements our overall content strategy. We are fortunate to have David Maisel, the founder of Marvel Studios on the board of Eros International plc and are hopeful of recreating some of that franchise magic for Trinity.''

Ajit Thakur, CEO, Trinity Pictures added, ''It has been a dream to build a franchise based motion picture label and in Eros I have found a perfect home to my dreams. I am happy to be a part of the Eros family, India’s biggest film studio and hoping to create at Trinity something meaningful and of lasting value.''

Shares of the company gained Rs 5.15, or 1.35%, to trade at Rs 386.00. The total volume of shares traded was 17,674 at the BSE (11.41 a.m., Monday).