DQ Entertainment and Ciwen Media Group have signed a content acquisition deal of multiple properties produced by DQE for distribution in Greater China, which includes Mainland China, Hong Kong and Macau.

With the signing of this strategic agreement, DQE will now be able to expand its footprint into the vast and growing kids entertainment market of China. Ciwen will represent DQE properties in Greater China, for television, home video and video-on-demand for mutliplpe properties such as The Jungle Book, Lassie, Lanfuest Quest, Robin Hood, Iron Man others.

Tapaas Chakravarti, chairman and CEO, DQE said, "This deal is definitely strategic for us and will introduce DQE's high Quality, Global Kids' content to China, across multiple platforms. This will be the first time we will be entering this unique and hitherto untapped market. Ciwen Media Group is one of China's leading distributors of Kids' animation and we are sure that we have found a great partner to represent us in China."

Shares of the company gained Rs 4.05, or 16.4%, to trade at Rs 28.75. The total volume of shares traded was 256,151 at the BSE (12.29 p.m., Tuesday).