Jubilant FoodWorks, an operator of Dominos pizza stores in India has partnered with Zippr, a Hyderabad based startup to solve the problem of complex addresses. The partnership will allow Domino's consumers to seamlessly share their address during checkout on Domino's online ordering platforms.

The company said, "The Zippr has found a unique solution to India's address woes. It has a 8-character code called a 'Zippr' that replaces the 4-line address and enables anyone to use it to share with Emergency services, E-Com, Food Delivery and every place you potentially need an address. Domino's Pizza users can now simply enter a Zippr code to checkout instead of entering a 4-line address."

"The integration is being launched for users in Delhi-NCR and will be rolled out in other cities in the next 15 days. This integration is already active on the Domino's Pizza's mobile App and mobile web platforms, with the plan to roll out to various platforms including call center by the end of the year, enabling consumers to give a Zippr over a telephone order instead of explaining an address," it added.

Shares of the company gained Rs 47.6, or 3.45%, to settle at Rs 1,425.95. The total volume of shares traded was 12,223 at the BSE (Thursday).