Dabur India today announced the launch of a range of two professional salon facial products under the OxyLife brand i.e, OxyLife Salon Professional ProWhite Pure Oxygen Facial for Women and Men.

Strengthening its presence in the skin care market, this also marks the brand’s foray into the male professional grooming market.

"Women coming to parlours for facials have common problems like uneven and patchy skin, clogged pores, dull complexion and lack of glow which make it appear sapped out of life. These are signs of unhealthy skin whose major cause is lack of Oxygen in the skin! What the skin needs at this time is a high boost of PURE Oxygen which revives skin and current facials in the market do not meet this need," Dabur India Marketing Head-Skin Care & Salon, Minoo Phakey said.

"At Dabur, we have always recognized and strived to meet the ever-evolving needs of our consumers. Today's women are exposed to a hectic, stressful and urban lifestyle which takes a toll on their skin. With OxyLife Salon Professional ProWhite Pure Oxygen Facials, we are tapping into a big opportunity in professional space and our endeavor is to give superior result through differentiated offering," Phakey added.

Shares of the company declined Rs 2.5, or 0.9%, to trade at Rs 275.40. The total volume of shares traded was 20,500 at the BSE (1.36 p.m., Wednesday).