ICICIdirect recommended Buy on TV Today (TVTNET) with target of Rs 300 against current market price of Rs 211.
Commenting on the investment rationale, the stock broker said," Ad revenues for TV Today are expected to grow at 16.4% CAGR over FY14-16E to Rs 4.60 billion, primarily led by rate hikes. Subscription revenue, lower than half of its competitors, has ample scope for growth as digitization penetrates further. With digitization in phase III and IV cities, TV Today would be able to better monetize its reach as it enjoys a far stronger position in the smaller cities and towns in the Hindi speaking belt.
However, with a delay in shift towards digitization, we have built in a nominal growth of 7.5% in this revenue stream. The fixed nature of operational cost provides high operating leverage, which is already reflected in 216% growth in EBITDA with 24.6% revenue growth in FY14."
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