Aviva Life Insurance has announced the launch of its latest life insurance product - Aviva Dhan Vriddhi Plus, a traditional limited premium paying term participating plan, which would help customers save systematically and build a corpus.

The plan ensures a guaranteed lump sum equal to the premiums paid at maturity and accrued bonuses, if any, ensuring growth to savings.

Aviva Dhan Vriddhi Plus is aimed to provide the ideal solution to customers who want to save systematically and build up a future material corpus; who do not wish to risk their principal (premiums paid); who are aiming to smooth investment volatility wherever possible; who are looking for the potential of a greater upside than a traditional capped guaranteed return product offers and who require a good level of life insurance protection incorporated.

Trevor Bull, MD & CEO, Aviva India, said, “We, at Aviva India, are looking to offer total product propositions to specific customer segments, to whom detailed research has demonstrated that we can really make a difference. Aviva Dhan Vriddhi Plus is very much aligned to what many of these customers told us. The product will increase options for these customers with varying concerns, preferences, investment philosophies and appetites. Whether it is providing for child's education, planning a comfortable retirement or simply ensuring a family stays financially secure, Aviva Dhan Vriddhi Plus meets all these needs, within a lower volatility risk structure.''