Asian Paints, India's largest paint company has always been partnering with consumers in their journey towards creating beautiful homes. Asian Paints joins Tamil Nadu in its preparation for Pongal this year with the launch of Tractor Emulsion 'Varna Maalai' - a special TV serial colour combination guide designed exclusively for the people of Tamil Nadu. This unique colour combination guide aims to help the people of Tamil Nadu in their decision making process when it comes to choosing colour combinations for their homes.
Choosing the right colour combinations for our rooms is something everyone looks forward to when they paint their homes. This is an area where one is always looking for inspiration and guidance to make one’s home stand out. Keeping in mind the role TV plays in inspiring people, Asian Paints has innovatively associated with the three popular TV serials-Vaani Rani, Vamsam, Thendral and their three female leads-Radikaa Sarathkumar, Ramya Krishnan, Sruthi to showcase Tractor Emulsion's wide range of bright, vibrant colours through a unique colour combination guide called ''Varna Maalai''.
Speaking on the launch, Amit Syngle, president-Sales, marketing & technology, Asian Paints, said, ''Painting is an integral part of beautifying one’s home during festive seasons and Tractor Emulsion 'Varna Maalai' is our endeavor to be part of Tamil Nadu's preparation for this process before Pongal. The book is envisaged to help consumers in visualizing colour combinations for various rooms of their home and thus help them in their decision making,'' Speaking on Tractor Emulsion he further added, ''It is an extremely popular paint brand in Tamil Nadu today and a leader in its category. It has always stood for an 'upgrade’ as it offers a smooth emulsion finish, long life, wide range of 1700 shades and 1.5 times more coverage as compared to ordinary distempers. With this colour combination guide we have taken the brand proposition even further by helping consumers choose the right colour combinations for their home. It recommends colour combinations that are trendy and that will help their homes stand out. This makes Tractor Emulsion a Smart Choice indeed!''
Shares of the company declined Rs 2.65, or 0.38%, to trade at Rs 688. The total volume of shares traded was 65,821 at the BSE (2.56 p.m., Monday).
