Arvind, one of the largest integrated textile and branded apparel players, and INVISTA are strengthening their partnership, with Arvind announcing that it will now manufacture its stretch denim fabric exclusively with LYCRA® Fibre.

Arvind with its belief in design, innovation and sustainability will now offer a differentiated, premium denim fabric to brands in the Indian market.The tie-up assists Arvind to drive penetration and increase market share in the domestic market.

The total Denim business in India is 450 million mtrs per month and Arvind presently has a market share of 12-14% and a leader in the space. This partnership will play a key role in the growth of Arvind's denim business in 2015, Arvind is targeting a growth of 20-30% by year end.As part of this collaboration, Arvind will ensure that all Arvind denim fabrics are provided with an Arvind-LYCRA® co-branded Hangtag, communicating the benefits to the end consumer.

Over the past few years Arvind and INVISTA together have delivered many firsts in Denim, enabling brands to bring differentiated denim products for their respective discerning customers. This is happening yet again with the two experts collaborating together and energizing the denim market in India.The denim collection at Arvind has the latest innovations with concepts like Mutant Denim, Denim Structures, Neo Denim, Neo Cord, Neo Bubble and Boomerang Denim.

All Arvind concepts have stretches powered by LYCRA® fibre and additionally showcase INVISTA performance concepts of dualFX®technology by LYCRA® brand, COOLMAX® fabric, COOLMAX® ALL SEASON® fabric and THERMOLITE® fabric.

Shares of the company gained Rs 8.6, or 3.53%, to settle  at  Rs 252.30.  The total volume of shares traded  was  230,458 at  the BSE (Monday).