Arvind, one of the largest integrated textile and branded apparel players, has announced its entry into the beauty and cosmetics segment through a partnership with Sephora, owned by LVMH Moet Hennessy Louis Vuitton, a French luxury conglomerate.

With this partnership, the company will now manage Sephora's portfolio of 3 stores in Delhi and 1 in Pune. SEPHORA is the world's largest and leading beauty retailer with a presence in 31 countries.

Olliver Schaeffer, Sephora global COO, said "We are looking forward to partnering with Arvind Liofestyle Brands who have demonstrated excellent skills in building brands in India and who have been very supportive of our expansion plans."

J.Suresh, CEO of Arvind said, "The addition of Sephora to Arvind's bouquet of fashion brands further strengthens our position in the fashion and lifestyle segment."

Shares of the company gained Rs 5.3, or 2.04%, to trade at Rs 265.00. The total volume of shares traded was 57,538 at the BSE (10.43 a.m., Friday).