Aditya Birla Money MyUniverse (ABMMU), India's leading online money management portal, has joined hands with Google for the third edition of ''Great Online Shopping Festival'' (gosf.in). Coming on board as a preferred partner of gosf.in, ABMMU will aim to create awareness and engagement with the 35 million online shoppers in India during the festival. The association is a perfect opportunity to engage first time shoppers and create awareness about the benefits and ease of managing money and transacting online via unique portal of MyUniverse.

The Great Online Shopping Festival (GOSF) was created by Google India on Dec. 12, 2012 in collaboration with a number of Indian online shopping portals. Last year, 16 million users visited gosf.in and this year 25 million users are expected to visit the festival.

''We think Great Online Shopping Festival is an excellent platform to promote & engage first time shoppers to enjoy the ease of transacting online via MyUniverse. As India's no. 1 Online Personal Finance platform, we are committed to empowering Indians to make better financial decisions and look forward to grow the digital eco-system through our partnership with GOSF, '' said Sudhakar Ramasubramanian- managing director, Aditya Birla Money.

Shares of the company gained Rs 1.05, or 3.09%, to trade at Rs 35. The total volume of shares traded was 9,995 at the BSE (10.49 a.m., Monday).