Tata Consultancy Services, (TCS), a leading global IT services, consulting and business solutions organization announced today that its Customer Intelligence & Insights (CI&I), a pre-integrated and operational analytical software solution, has been recognized as a Leader in customer journey analytics software in a recent vendor assessment by EnsembleiQ Research Solutions.

"Today's connected consumers demand retailers interact with them in highly personalized and timely ways across their merging physical and digital worlds," said Seeta Hariharan, General Manager and Group Head of TCS Digital Software & Solutions Group. "Successful retailers are harnessing insights from the Internet of Things, social media and other diverse sources to understand the best time, place and context to interact with customers. This recognition from EIQ Research validates that high precision marketing will help determine the future winners in retail."

Shares of the company gained Rs 30.4, or 1.74%, to settle at Rs 1,781.00. The total volume of shares traded was 152,861 at the BSE (Tuesday).