Tata Consultancy Services announced the launch of TCS Pace™, a new brand identity for its research, innovation and digital transformation services that are at the core of customers' Business 4.01™ journeys. With the new brand, TCS strengthens its positioning as an innovation partner to forward-thinking enterprises across the world.

In the age of Business 4.0, customers need to continuously and sustainably innovate to gain a competitive advantage. TCS Pace promises measured, continuously optimized innovation that expends energy and resources intelligently. It will help enterprises to steadily build competitive differentiation and set the pace for the rest of players in their industry. This new extension of the TCS brand comes with its own logo, with bold lettering that represents steadiness and certainty, and a wave within the stylized 'A' to symbolize the fluidity and dynamism of innovation.

Shares of the company gained Rs 22.35, or 1.14%, to trade at Rs 1,981.80. The total volume of shares traded was 22,514 at the BSE (9.47 a.m., Friday).