PC Jeweller on Monday said that as a part of exclusive collaboration agreement with Blue Nile, the companies will initially launch joint branded products that will be retailed through the showrooms and e-Commerce portal.

PC Jeweller and Blue Nile teams will work together on various aspects including products design, diamond sourcing, branding and marketing, packaging, customer experience, etc. for the joint branded products launch.
 
Shares of the company gained Rs 13.2, or 4.74%, to trade at Rs 291.50. The total volume of shares traded was 107,564 at the BSE (1.12 p.m., Monday).