Nestle India has collaborated with Google and Paytm Mall to roll out an exciting new promotion for the launch of the new variants of MAGGI Noodles. Inspired by the regional cuisines, MAGGI Masalas of India will cater to distinctive local tastes with signature herbs and spices.
The objective of this engagement is to build anticipation and excitement around the new variants, where consumers have to guess the four flavours from the eight options provided.
Suresh Narayanan, chairman and managing director, Nestle India says, "At Nestle we constantly use platforms and technology to deliver differentiated brand experiences. We are confident that our consumers, who have always demonstrated an unconditional love for their favourite MAGGI Noodles, will be excited with this association. I am thankful to both our partners, who are leaders in their respective areas, for this association, to provide consumers with a unique and innovative experience that is a win-win for all."
Shares of the company declined Rs 64, or 0.98%, to settle at Rs 6,454.05. The total volume of shares traded was 1,908 at the BSE (Thursday).