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19 April, 2024 20:59 IST
Nestle enters Indian breakfast market with NesPlus
Source: IRIS | 03 Jul, 2018, 01.16PM
Rating: NAN / 5 stars.
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Nestle India announces the launch of NESPLUS-a range of nutritious and delicious breakfast cereals for the entire family. A unique combination of wholegrain and multigrain, NESPLUS breakfast cereals aim to offer an array of healthy breakfast choices for Indian families.

The new range of NESPLUS breakfast cereals comes with four multigrain variants-Kakos, Choco-Burst Fi/lows, Strawberry-Burst Fi/lows and Nutty Honey Granola. Each of these is a combination of four grains-wheat, rice, oats and the traditional Indian millet, jowar. This combination of grains along with unique flavors has been specially created for the Indian palate. A key characteristic of the product is that it remains crunchy in warm milk.

Suresh Narayanan, Chairman and Managing Director, Nestle India said, "Breakfast is considered to be the most important meal of the day and consuming the right breakfast sets the tone for the rest of the day. NESPLUS is specifically designed for the Indian consumer and offers Vitamin D, Calcium, B-Vitamins, Iron, Folic Acid and Fibre, making it a great addition to the breakfast
table."

With this launch, Nestle India aims to provide high quality nutritious breakfast options for the Indian consumers in line with its vision to introduce products ingrained in nutrition, wellness and health.

Shares of the company gained Rs 38.7, or 0.4%, to trade at Rs 9,810.50. The total volume of shares traded was 1,001 at the BSE (1.03 p.m., Tuesday).



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