Max Bupa, a specialist health insurer announced a Corporate Agency partnership with Karur Vysya Bank (KVB), a leading private sector bank in the region. Max Bupa will offer bespoke, segment-led propositions tailored to the needs of the bank's customers.

Max Bupa has designed a simplified and seamless buying journey for Karur Vysya Bank customers by deploying its latest technology innovations, namely,  Max Bupa AnyTimeHealth (ATH) and SARAL.

P R Seshadri, MD & CEO, Karur Vysya Bank said, ''Karur Vysya Bank (KVB) believes in keeping it simple and cost effective when it comes to delivering banking products and services to its customers. Max Bupa’s unique Any Time Health Machine, an intelligent kiosk that will screen the health status of our clients, give an automated health assessment and issue customized health insurance options instantaneously closely matches the KVB philosophy. With technology playing a key factor in the issuance of the health policies, the core banking system of KVB will seamlessly integrate with the application of Max Bupa to ensure that the entire process from screening to issue of policy is completed in a matter of minutes. With pan India partnership with Max Bupa, we expect our customers even in semi-urban and rural areas, where we have significant presence, to access low-cost, suitably customized health insurance policies through our branches.''

Shares of the bank declined Rs 0.3, or 0.28%, to trade at Rs 107.55. The total volume of shares traded was 890 at the BSE (9.28 a.m., Thursday).