Hero MotoCorp (HMCL), the world's largest two-wheeler manufacturer, reported a drop of 13.98% in two-wheelers sales to 480,537 units in August 2015. The company had sold 558,609 units in the corresponding month last year.

Committed to add impetus to the sector as market leader, the company has lined up a slew of new products leading up to festive season. The festive season this year will begin almost three weeks late, as compared to last year, and this shift in season is also reflected in the subdued sales in August vis-a-vis same period last year.

The company said, "Hero MotoCorp will commence the new launches with the introduction of two brand new scooters, followed by new exciting bikes. With the upcoming festive season, we expect sentiments to improve which in turn is likely to revive market demand."

The industry expects the second half of the year to be better than the first two quarters.

Shares of the company declined Rs 61.3, or 2.57%, to trade at Rs 2,324.00. The total volume of shares traded was 11,802 at the BSE (9.54 a.m., Wednesday).