Ajmera Group will invest 10 million dollars in start-ups as part of their 50th year expansion plan. The real estate group is looking at investing approximately 10 million dollars in start-ups across various verticals such as technology, e-commerce, customer internet, Solar and Fintech.

First on the list of many is BookMeIn.in - an initiative that was started in 2014 by Aadya Webservices. Bookmein.in aims at providing a marketplace for customers and service providers (Vendors) that enables them in connecting with each other and conducting business in a convenient and organised manner by scheduling online appointments.

Further, Ajmera has already collaborated with The Sports Gurukul which is India's leading physical education, professional sports & fitness development and training organization that are constantly looking to create awareness for sports and fitness as an important part of moral and physical education.

Dhaval Ajmera said, ''As a company we have always believed that diversification is a big part of growth, so as part of our 50th year expansion plan we are looking forward to invest into Start-ups and help them bring their ideas to life as they have the power to change the face of this country.''

Shares of the company declined Rs 2.1, or 1.41%, to trade at Rs 146.70. The total volume of shares traded was 1,446 at the BSE (10.36 a.m., Friday).