KSS announced its tie up with TV18 Broadcast as the leading partner of its newly launched Gujarati business channel 'CNBC Bajar'.  With this partnership both the companies will not only air several programs together but also host several investor education conferences.

''We are very excited about this tie up with TV18 Broadcast, the leading technology driven media company. CNBC BAJAR a new business channel from the TV18 kitty, is being aired in Gujarati and gets a very reputed and strong media brand. Together we would like to build a strong Gujarati business channel,'' said Vineeta Dwivedi CEO, KSS Digital.

Shares of the TV18 Broadcast gained Rs 2.05, or 6.95%, to trade at Rs 31.55. The total volume of shares traded was 4,245,376 at the BSE (1.59 p.m., Friday).