Tata Power, India's largest integrated power company, has launched a LED tube light program for its residential consumers in Mumbai to encourage them to adopt energy efficiency lights, thereby, saving power.

The program has been initiated by Tata Power in partnership with Osram India, a German MNC and one of the two leading light manufacturers in the world. The initiative is a part of the demand side management programme to promote the use of highly efficient LED technology amongst households.

Tube lights are widely used in houses. A standard 40 Watt tube light can be replaced by 22 watt LED fitting which will give better lumen output and have much longer life.

Under the programme, each residential consumer is eligible to procure 5 LED tube lights fittings at a price of Rs 525 each, against a market price of Rs 1325 each.

Shares of the company gained Rs 0.3, or 0.43%, to settle at Rs 70.60. The total volume of shares traded was 226,593 at the BSE (Thursday).