PC Jeweller, offers a wide range of jewellery, has signed an exclusive collaboration agreement with Blue Nile, a U.S.-based online jeweller. The objective of the collaboration is to evaluate the Indian market for potential online jewellery sales on a long term basis.

This collaboration is a stepping stone towards potential strategic partnership between Blue Nile and PC Jeweller.

PC Jeweller Limited is one of the leading retail jeweller. The company has been a pioneer in designs as every product is crafted to perfection.

Shares of the company gained Rs 1.2, or 0.45%, to trade at Rs 265.10. The total volume of shares traded was 4,247 at the BSE (9.39 a.m., Wednesday).