Escorts, one of the leading tractor manufacturers, along with Tata International, its Cambodian business partners for tractors, today launched their exclusive Farmtrac showroom in Kampong Thom Province, Cambodia. This is the latest showroom after their benchmarked exclusive set up in Phnom Penh and many other franchise sales and service points across the nation. 

Farmtrac tractor being retailed from these state-of-art showrooms are now set to revolutionize the retailing format in Cambodian tractor market.

The new Farmtrac showroom in Kampong Thom province will offer world class four wheeled tractors that range from 45 HP to 80 HP. Launch of this Farmtrac outlet is a boon for Cambodian farmers engaged in cultivation of paddy, sugarcane, palm and rubber plantations in the country. Escorts has already sold more than a million tractors worldwide and is now eyeing Cambodia with a long term strategic perspective on entire South East Asia.

Speaking on the occasion, Rajesh Kumar, vice president International Business, Escorts Agri Machinery said, ''With the inauguration of this Farmtrac Sales-Service- spares facility in partnership with Tata International, Escorts reinforces its commitment to Cambodian farmers of bringing prosperity and livelihood to their doorstep. The new Farmtrac outlet is aimed towards setting new standards of customer delight by making available a host of world class agri machinery solution in upcountry location.''

Shares of the company gained Rs 4.1, or 2.4%, to trade at Rs 175.25. The total volume of shares traded was 424,290 at the BSE (10.37 a.m., Friday).